Who we are
The destination "Paris Ile-de-France"
For several years the destination "Paris Ile-de-France" has been the most visited tourist region in the world.
Widely popular for the diversity of its natural, heritage and cultural wealth, our destination offers visitors of all ages, from near and far, a wide choice of holidays – particularly short city breaks – and activities of all types, all year round.
The principal region for French art of living, it promotes the influence of the cultural values for which our country is internationally famous.
"Paris Ile-de-France" is also one of the youngest and multicultural regions in Europe and its creative energy in many fields ‒ design, fashion, music, etc – is constantly reinvigorated.
Tourism is one of its major business sectors. From an economic point of view, it represents about 600,000 direct and indirect jobs. A dynamic sector, the number of people it employs is also increasing at a rate of growth higher overall than other business sector. By creating employment, tourism also generates a lot of wealth. For instance, it alone generates nearly 10% of the region’s gross domestic product (GDP).
The Paris Ile-de-France Comité Régional du Tourisme
In this context, the Ile-de-France Comité Régional du Tourisme (regional tourism committee, abbreviated to CRT) – by agreement with the Ile-de-France Conseil régional (regional council), of which it is a public organization partner – promotes the region to tourists as a tourism destination.
Its role especially includes:
- promoting Paris Ile-de-France’s touristic advantages to its French and foreign visitors;
- making the tourism possibilities of Paris and its region clearer (in relation to events, culture, heritage, etc.);
- helping ensure the welcome and information provided to tourists is of a quality.
Sharing the "new Paris Ile-de-France" with you
Since 2004, the CRT has implemented a deliberate and ambitious supply strategy. This strategy is based on three key points:
- promotion of the destination is organized around its geographical centre: Paris. Paris is used here in its tourist sense, taking in everything inside the ring-road, extending along the public transport arteries and covering the whole region around the capital;
- the destination’s "eternal riches" (monuments, museums, etc.) combined with the modernity and vitality of its cultural creativity: fashion, design, architecture and contemporary art, etc.;
- the many artistic, cultural and sporting events which constantly mark out the life of our region. Our role is to promote "Paris Ile-de-France" by showing that something is always happening here and making you want to visit… and return!
To summarize, our ambition is to share with you the "new Paris Ile-de-France” we love so much. And isn’t that – along with discovery, meetings and dialogue – one of the fundamental values of tourism?
Quality of welcome at the heart of our approach
In order to bring this ambition to life, the CRT has developed assessment and observation tools designed to better understand the various demands and expectations of its many visitors to the Ile-de-France… so as to better satisfy them!
Since 2004, in close collaboration with numerous public and private tourism players, it has also been coordinating an important “quality approach”. The main evidence of this approach carried out with the support of a specialist firm is the regular publication of "quality indicators" enabling everyone to identify their strong points and areas for improvement in terms of welcome.
Undertaken with the tourist offices, this approach was gradually extended to taxis, then museums and monuments in 2008. A year which also saw, at the initiative of the CRT, the "first international meetings of museums’ and monuments’ quality of welcome” take place (for further information: quality site URL).
The CRT also uses this tool! As part of a special agreement with another regional public organization – the Centres d’accueil régionaux du tourisme (regional tourism welcome centres abbreviated to CaRT), it coordinates "points information tourisme" (tourism information points) located at various terminals within Paris Charles de Gaulle airport.
Wherever you come from, their many multilingual agents will always be there to welcome you, provide you with information and offer a range of tourism products and services from the moment you arrive: transport tickets, museum "passes", cruises, evenings out, etc. Their aim is also to constantly offer you a better welcome!
With this in mind, the CRT is working on developing a “Tourism and disability” certification. The aim of this certification is to encourage access for disabled people to holidays, leisure activities and culture by guaranteeing them a suitable welcome. Museums, sites, accommodation, restaurants, special tours and facilities, equipment, etc. With nearly 200 certified sites, Paris Ile-de-France is among the most accessible French regions.
As well as this, under the Ile-de-France Conseil régional’s local cooperation agreements, the CRT is called on to carry out technical support tasks, undertaken with partner regions in France and abroad. At the Ile-de-France level, it also supports new projects, linked to the regional local development policy. It therefore coordinates and takes part in the promotion of accommodation networks and organizes the certification’s “Villes et villages fleuris” (Towns and villages in bloom) awards. While it is carrying out all this work, it is taking the opportunity to invite consideration and action in relation to sustainable tourism development.
Mission: sustainable tourism
The CRT therefore operates at every stage in the "tourism chain", to help ensure tourism development in the Ile-de-France benefits everyone: from visitors to tourism professionals, their employees and all our region’s inhabitants and their lifestyles.
This three-fold development ‒ economic, social and environmental – reflects the very definition of sustainable development. A definition which the Conseil régional of the Ile-de-France have made a fundamental aspect of policy and which the CRT is pursuing as an objective through all its work.