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Experience New Paris 2015

Follow the route up and down, up your desire.

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Experience new Paris 2015

Shopping chez Merci

Destination shopping

Paris is the capital of fashion as well as the European leader for shopping, which is the number 2 activity of visitors to the city. Luxury, haute couture boutiques can be found alongside small designer shops, department stores and flea markets. There are always new places to shop in Paris.

In the last few years, many contemporary brands offering affordable upscale fashion have emerged in Paris, reinterpreting the “French Touch.” After Isabel Marant and APC, emblematic figures of this new generation, brands such as Maje, Sandro, The Kooples and Zadig & Voltaire have imposed their style and reaffirmed French elegance.

Zadig & Voltaire

This movement continues to expand, with the regular appearance of new brands such as Sessùn, Swildens and Valentine Gauthier, which have captivated fashionistas from all around the world. The “French Touch” can also be found in Paris department stores such as Galeries Lafayette, Printemps, BHV and Le Bon Marché as well as in the Paris region's two outlets Vallée Village and One Nation, which sell the previous year's collections.


For fans of new concept stores, after the pioneers Colette and Merci, new shops have sprung up in the capital, seriously changing Paris's fashion landscape. The opening of Centre Commercial, founded by the creators of Veja, was followed by The Broken Arm, where men's and women's fashion and accessories are spread out over two stories, French Trotters, a trendy multi-brand boutique, and Arty Dandy, a gallery store at the crossroads of design, contemporary art and fashion. Paris also has Nose, a concept store dedicated to fragrances, Fleux, which offers four exhibition spaces devoted to design and objects, and the brand-new Chez Moi, an apartment-boutique in which its owner actually lives!

Gab & Jo

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